Last updated: 21 December 2025

 

 

1) Who we are

 

This Privacy Policy explains how Reform Atelier Limited (“we”, “us”, “our”) collects and uses personal data when you use our website, book classes, buy packages, or contact us.

 

Company: Reform Atelier Limited

Address: 1A Palmer Road, SW11 4FA, London, United Kingdom

Email: info@reformatelier.com

For UK data protection law (UK GDPR), we are the data controller.

 

 

2) Personal data we collect

 

Depending on how you interact with us, we may collect:

 

• Identity & contact details: name, email address, phone number

• Booking and account data: bookings, attendance history, package/membership details, cancellations/no-shows

• Payment information: we do not store full card details; payments are processed via our providers through Bsport. We may receive payment confirmations and transaction references

• Communications: messages you send us (email/contact form/social media)

• Technical data: IP address, browser/device information, pages viewed, cookie identifiers

 

Optional health information: If you choose to share injury/medical notes so we can adapt sessions, this may be special category data under UK GDPR.

 

 

3) How we collect data

 

• Directly from you (website forms, bookings, emails/messages)

• Automatically (cookies and basic technical logs)

• Through Bsport (our booking/membership platform) and its integrated payment processing, where relevant

 

 

4) Why we use your data

 

We use personal data to:

 

• Provide bookings, packages, memberships and customer support

• Process payments and help prevent fraud

• Send service communications (booking confirmations, changes, cancellations)

• Maintain business records and handle disputes

• Improve our website and services (e.g., troubleshooting and basic performance monitoring)

 

 

5) Legal bases (UK GDPR)

 

We rely on one or more of:

 

• Contract — to provide the services you book or purchase

• Legitimate interests — to operate the studio, prevent fraud, and improve our services

• Consent — where required (e.g., optional health notes; certain cookies)

• Legal obligation — for accounting/tax and compliance purposes

 

 

6) Health and injury information

 

If you provide health or injury information, we use it only to deliver sessions safely and appropriately. You can withdraw consent at any time by contacting us at info@reformatelier.com. Withdrawing consent may limit our ability to tailor your sessions.

 

 

7) Marketing

 

We do not use marketing pixels (e.g., Meta/Google tracking pixels).

If we send marketing emails in the future, we will do so in line with UK marketing rules and you will be able to opt out at any time.

 

 

8) Who we share your data with

 

We share data only as needed, with:

 

• Bsport (booking/membership platform)

• Payment providers used through Bsport (to take and process payments)

• Website/IT providers (hosting, maintenance, security)

• Professional advisers (accountants, insurers, lawyers) where necessary

• Authorities where required by law

 

We do not sell your personal data.

 

 

9) International transfers

 

Some service providers may process personal data outside the UK. Where that happens, we use appropriate safeguards under UK GDPR (for example, adequacy regulations and/or approved contractual protections).

 

 

10) How long we keep your data

 

We keep personal data only as long as necessary:

 

• Booking/account records: for operational needs and dispute handling

• Payment/tax records: typically up to 6 years (standard UK accounting practice)

• Communications: as long as needed to handle your request and for reasonable record-keeping

• Health notes (if any): only while relevant, then deleted or anonymised

 

 

11) Security

 

We use reasonable technical and organisational measures to protect personal data (limited access, reputable providers, secure systems). No system is completely secure, but we take protection seriously.

 

 

12) Your rights

 

You can request:

 

• Access to your data

• Correction of inaccurate data

• Deletion of your data (in some cases)

• Restriction or objection to processing (in some cases)

• Data portability (in some cases)

• Withdrawal of consent (where applicable)

 

To exercise your rights, contact info@reformatelier.com.

 

 

13) Cookies

 

We use cookies that are necessary for the website to function, and may use limited cookies for basic performance and technical purposes. Because we do not run marketing pixels, we don’t use cookies for ad retargeting.

 

You can control cookies through your browser settings.

 

 

14) Complaints

 

If you have concerns, contact us at info@reformatelier.com. You can also complain to the Information Commissioner’s Office (ICO).